New European legislation due to require that the substantiation for all claims about nutrition and health are assessed.
As a result of this the information on food product or food supplement packaging as well as product advertising - for example, "calcium is good for bones" on a carton of milk or "heart-healthy" on a jar of omega-3 fish fatty acid - must be approved.
Whilst it is good to hear that there are rules in place to protect the consumer against deception, the new European legislation is so strict that information will be withheld.
The new law requires that claims about food be supported in the same way as for medicines, which seems inappropriate for foods and supplements that are typically designed to support good health.
The result of the new European ruling is that almost all of the information about health benefits on food and supplements will eventually be banned. As a result of this, packaging will no longer contain information about what the product means for health thus making it difficult to make an informed choice about a health product.
Please support us in blocking the publication of the negative health claims list by signing the following petition which asks the members of the European Parliament to consider the consequences of this law once again.
Simply click the following link and sign up today www.sup.nl/petition/en.php
Thank you for your support.Last updated: 27-03-2012